As the world continues to debate the essence of what being a Millennial is, the Millennial generation, alternately known as ‘Generation Y’ or ‘Generation Net’, continues to confound those that study the demographic as they come into their own internationally. Defined as those born between the early 80s to early 2000s, there have been many […]
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6 Fashion and Style Hacks to Learn From Millennials
Millennials are often characterized as being tech-savvy, socially conscious, and fashion-forward. Noah Miller, from the online shopping site onlineproducts.com explains: “Millennials grew up in a time of rapid technological advancement and globalization, which has had an influence on their fashion choices. As many millennials are tech-savvy, they have access to a wide range of fashion […]
Exploring the Online Shopping Habits of Millennials
Online shopping has become increasingly popular in recent years, and millennials and gen z consumers have played a significant role in this trend. According to a survey millennials make more than 54% of their purchases online and 57% of millennials prefer to shop online rather in physical stores. In terms of the overall share of […]
Millennials Are Changing the Food and Beverage Industry
Millennials, the young adults who were born between the early 1980s to the late 1990s, grew up in an age of information that’s become incessantly more global and more digital. Their tastes and preferences are markedly different from those of previous generations and they are not shy about it. They have been influencing industries in […]
Marketing to Millennials – How to do it Right
Brands are constantly innovating in an effort to effectively target their marketing to millennials. This important demographic represents nearly a quarter of the population in America (80 million people in total). Because millennials have an annual buying power of 200 billion dollars, they are an exciting marketing prospect for many companies. This compelling data means […]
Increasing Cancer Risk Found in Millennials
New findings show that the risk for cancer has increased dramatically for young adults, particularly Millennials, with much of the latest researching covering those under the age of 50. The latest trends are seen as an indicator of what the future of the disease holds for this group, with previous studies showing an increase in […]
The Millennial Economy 2018: Improved Economic Situation, but Still Skeptic
Ernst & Young’s most recent survey of Millennials, conducted in June 2018, covers their statistics and views on a plethora of issues affecting their personal, local, and national lives, with dramatic changes recorded since the last survey conducted two years ago in 2016. The data solidifies the notion that Millennials are gaining traction in the […]
Millennials and Teamwork
The Millennial generation and team work go hand in hand, with many of them working in groups in a collaborative effort that stresses uniting rather than derision and division. Millennials look for reassurance and support from those within their demographic and are recognized as a highly social group. This concept of teamwork has been quite […]
Are Millennials Technologically Adept
The shift in attitudes among Millennials compared to other American generations is substantial, contributing to a huge shift towards technology that has impacted their own group and society at large. Generally regarded as the generation behind the speed at which technology-driven attitudes are accepted into the mainstream, Millennials have been the catalyst for change as […]
Millennials Education in America by the Numbers
The value of education for Millennials cannot be underestimated, with the generation to date the most educated in American history, up nearly a quarter from the previous generation. Aside from being more educated, they are also more ethnically and racially diverse than their parents’ generation, with more people of color achieving college degrees than ever […]
Monopoly for Millennials: A Classic, Remixed
Millennials are the new grown kids on the block these days, and Hasbro, the company behind the classic Monopoly game launched a new version of this popular board game that speaks directly to the Millennial market, featuring special characteristics to differentiate it from its origins. Monopoly for Millennials has been designed specifically for those born […]
2016 Primary Recap – New Hampshire
New Hampshire formally kicked off the primary season and while Donald Trump handily won the GOP primary there, Bernie Sanders ended up crushing frontwoman Hillary Clinton. It is possible that since Sanders and Trump are viewed as many to be outsiders, this could have worked in their favour, but Clinton and Sanders received more total […]