
Health and wellness are constantly evolving concepts, shaped by the cultural, technological, and social influences of each generation. From the rise of mental health awareness in Gen Z to the traditional wellness practices of Baby Boomers, each group brings its own unique approach to staying healthy. In this article, we explore how different generations prioritize their well-being, with a closer look at how their choices in diet, exercise, and mental health reflect the times they grew up in.
Gen Z (Born 1997-2012)
The youngest generation, Gen Z, has grown up with a unique set of health influences, blending traditional ideas with modern digital resources. This generation is more likely to prioritize mental health and stress management in addition to physical health. They view wellness holistically, encompassing physical, mental, and social well-being. Unlike previous generations, Gen Z rejects the notion of “quick-fix” solutions and fad diets often promoted by the wellness industry, opting instead for a more balanced and sustainable approach to well-being.

Diet and Exercise
Gen Z is more likely to purchase healthy foods and beverages with natural ingredients. Sustainability and ethical sourcing are also important factors in their food choices. They are proactive in taking steps to improve their health, such as getting more sleep, increasing exercise, and changing their diet.
Mental Health
Gen Z is more open about mental health issues and seeks support for mental well-being. They are the most likely generation to have received treatment or gone to therapy compared to older generations. This openness can be attributed to several factors, including reduced stigma surrounding mental health, increased awareness through social media and online platforms, and a greater emphasis on emotional well-being in their upbringing.
Body Positivity and Self-Image
Gen Z is also leading the charge in promoting body positivity, rejecting harmful beauty standards, and encouraging self-acceptance. This shift reflects a more inclusive approach to health, where mental well-being is prioritized alongside physical appearance.
Technology and Health
Technology plays a significant role in Gen Z’s approach to health and wellness. They utilize mobile apps, wearables, and online communities for nutrition advice and health monitoring. They are also more willing to share personal health information in exchange for a more detailed view of their health. This comfort with technology allows them to access a wealth of information and resources to support their health goals. Social media platforms, especially Instagram and TikTok, have a huge impact on how Gen Z makes wellness decisions. Many turn to influencers for health advice, from workout routines to skincare tips, shaping trends that define their approach to wellness.
Influence of Social Movements
Their health choices are also influenced by their commitment to social and environmental causes, with many Gen Z individuals adopting plant-based diets, supporting sustainable food practices, and advocating for ethical sourcing in the wellness industry.
Mental Health and Digital Detox
Despite their affinity for technology, Gen Z is also aware of the need to disconnect and practice digital detox. Many are advocating for mindfulness practices like meditation and yoga, helping them maintain a healthy balance between their online and offline worlds.
Millennials (Born 1981-1996)
Millennials are often dubbed the “wellness generation” due to their heightened awareness of health and well-being. They are more proactive and health-conscious than previous generations, and they’re more willing to spend money on fitness, healthy food, and self-care. They prioritize preventive care and holistic wellness, focusing on lifestyle changes, fitness, mental health, and nutrition.

Diet and Exercise
Millennials are more likely to engage in healthy behaviors, such as regular exercise and maintaining a healthy diet, compared to previous generations. They are the generation with the highest participation rate in sports for fitness. Their fitness activities often involve high-intensity workouts, such as running, weight training, and team sports.
Mental Health
Millennials are more open about mental health and readily utilize various resources for support, including professional help, self-help books, mobile apps, and online communities. They have a broader definition of health, encompassing mental and emotional well-being. This generation is driving a shift in how mental health is perceived and addressed, advocating for greater access to mental health services and reducing stigma.
Technology and Health
Millennials embrace technology for health monitoring and management. They use apps and technology to stay healthy and are comfortable with telehealth services. They are proactive in attending regular health check-ups and screenings. They are also more likely to use online resources and social media to gather health information and connect with others who share similar health goals. Tech-savvy Millennials use a wide array of apps and wearables to track everything from sleep patterns to heart rate, allowing them to optimize their fitness routines and health behaviors with data-driven insights.
Work-Life Balance and Family
Millennials place a high value on work-life balance and family-forming support. They are more likely than other generations to view work-life balance and sufficient free time as major career concerns. They also prioritize benefits such as parental leave and flexible work arrangements that support their family life. Millennials are also redefining the work-life balance, with many opting for freelance work or remote positions in the gig economy. This shift has allowed them more control over their schedules, helping to prioritize health and personal well-being alongside their careers.
The Rise of Wellness Brands and Health Trends
Millennials have played a major role in the rise of wellness brands and trends like clean eating, mindfulness practices, and biohacking. Their demand for organic, natural products has pushed the wellness industry to innovate, making health trends more accessible to a wider audience.
Sustainability and Environmental Health
For Millennials, sustainability goes hand in hand with wellness. Many prefer brands that align with their values, choosing eco-friendly packaging, plant-based diets, and sustainable fashion as part of their overall health and well-being philosophy.
Social Media and Wellness Communities
Social media also plays a key role in their wellness journey, with many Millennials participating in fitness challenges or joining wellness communities that provide motivation, advice, and a sense of accountability.
Gen X (Born 1965-1980)
Gen X, sandwiched between Baby Boomers and Millennials, exhibits a blend of traditional and modern approaches to health and wellness. They are increasingly prioritizing wellness due to concerns about chronic diseases, stress management, and overall well-being. With the highest disposable income of any generation, they have significant spending power in the health and wellness market.

Diet and Exercise
Gen X values physical activity and healthy eating for longevity. They engage in various fitness activities, including gym memberships, boutique fitness classes, and outdoor activities. They are also more likely to consider the impact of food and beverages on their risk of developing chronic diseases, such as cancer. Gen X places a strong emphasis on maintaining a balanced diet, focusing on whole foods and avoiding processed foods. They are more likely to embrace a diet that supports sustainable health over fad diets that promise quick fixes.
Mental Health
While Gen X prioritizes physical and mental health, they also report concerns about their well-being. They value self-care but may not always prioritize it due to time constraints and other responsibilities. They are also more likely to experience daily stress compared to other generations. As the ‘sandwich generation,’ Gen X faces the dual challenge of raising children while caring for aging parents, which can lead to increased stress. This added responsibility often drives them to seek effective stress management practices such as yoga, meditation, and mindfulness.
Technology and Health
Gen X recognizes the benefits of wellness technologies for their health. They are comfortable with technology but may not be as reliant on it as younger generations. They also tend to be less interested in personalized health communications that don’t come from a doctor, preferring traditional healthcare providers for medical advice. Gen X is increasingly adopting modern fitness trends like cycling, group fitness classes, and home workouts, understanding that staying active is key to maintaining long-term health and vitality.
Aging and Well-being
As Gen X enters middle age, they are more proactive about managing their health to mitigate the impact of aging, focusing on fitness, nutrition, and stress management. They are particularly worried about their future finances, memory problems, and social isolation. These concerns highlight the need for proactive health management and support systems to address the challenges of aging. Gen X has shifted towards a more preventive approach to healthcare, emphasizing the importance of regular screenings, routine health check-ups, and early intervention to avoid chronic health issues as they age.
Alternative Health Practices
Gen X is also showing a growing interest in alternative health practices such as acupuncture, chiropractic care, and herbal remedies, seeking holistic solutions that complement traditional medicine.
Baby Boomers (Born 1946-1964)
Baby Boomers, the oldest generation in this comparison, generally have a more traditional approach to health and wellness. They tend to trust traditional healthcare methods and prioritize chronic disease management. However, they are also redefining what it means to be older by embracing an active lifestyle and adopting technology at an increasing rate.

Diet and Exercise
Baby Boomers focus on avoiding unhealthy fats, salt, excess sugar, processed meats, and full-fat dairy. They are more likely to engage in physical exercise compared to previous generations. Many participate in activities such as running, hiking, and cycling to maintain their physical health.
Mental Health
Baby Boomers may not prioritize mental health as much as younger generations. They are less likely to use on-site mental health services compared to Millennials. This may be due to a combination of factors, including generational stigma surrounding mental health and a greater emphasis on physical health in their upbringing.
Technology and Health
While Baby Boomers are adopting technology at an increasing rate, they may not be as comfortable with digital health tools as younger generations. They may prefer in-person interactions with healthcare providers. However, the COVID-19 pandemic accelerated their adoption of telemedicine and online health services, demonstrating their adaptability and willingness to embrace technology when necessary. Many Baby Boomers are also embracing digital health tools, such as fitness trackers, telemedicine, and health apps, to monitor their well-being and stay connected with healthcare providers.
Health Risks and Concerns
As Baby Boomers age, they face increased risks for various health conditions. Heart disease, cancer, and Alzheimer’s disease are among the top health concerns for this generation. They are also more likely to have chronic conditions such as diabetes and high blood pressure compared to previous generations at similar ages.
Social Connection and Well-being
Maintaining social engagement and mental stimulation is crucial for Baby Boomers, as they are more prone to loneliness and isolation. Many participate in community activities, volunteer work, or continue hobbies to keep their minds active and foster social connections. This emphasis on social well-being contributes to their overall quality of life and mental health.
Increased Focus on Healthspan, Not Just Lifespan
Baby Boomers are shifting their focus from simply increasing lifespan to improving healthspan, the period of life spent in good health. Many are investing in activities that help them stay active, engaged, and mentally sharp as they age. They recognize the importance of quality of life and are incorporating exercise, proper nutrition, and mental engagement to achieve it.
Preventive Care and Vaccinations
Preventive care is a priority for Baby Boomers, with many staying on top of regular health screenings and vaccinations, including flu shots and pneumonia vaccines, to help avoid major health issues down the road.
Interest in Wellness Retreats and Holistic Health
Many Baby Boomers are turning to wellness retreats and holistic health practices, including mindfulness, yoga, and stress reduction techniques, to support their overall well-being and find balance in their busy lives.
As the story of wellness unfolds, each generation leaves its mark, shaping how we view and pursue health. What might the next generation bring? Only time will tell, but one thing is for sure: the conversation around health will continue to evolve in ways we never thought possible.