Online shopping has become increasingly popular in recent years, and millennials and gen z consumers have played a significant role in this trend. According to a survey millennials make more than 54% of their purchases online and 57% of millennials prefer to shop online rather in physical stores.
In terms of the overall share of online shopping, millennials also play a significant role. A study found that millennials account for around 30% of all retail sales in the United States. This is a significant portion of the market and shows the influence that millennials have on the shopping industry.
So, what do millennials tend to buy online? A variety of items are popular among this age group. Clothing and accessories, electronics, and home goods are among the top categories that millennials shop for online. In addition, millennials are also more likely to purchase experiences, such as tickets to concerts or events, through online platforms.
It’s worth noting that while millennials are active online shoppers, they are also more likely to be concerned about the environmental impact of their purchases. Many millennials are looking for sustainable and eco-friendly options when shopping online, and they may be more likely to seek out brands that align with their values.
In conclusion, millennials are a major force in the world of online shopping. They make up a significant percentage of online shoppers and contribute a large portion of e-commerce sales. Clothing, electronics, and home goods are among the top categories that millennials tend to shop for online, and they are also interested in purchasing experiences through online platforms. However, millennials are also more mindful of the environmental impact of their purchases and may prioritize sustainable options when shopping online.